Rebranding to Studio Naim Haifa.

The goal was to distinguish the Haifa branch from the national brand, but at the same time maintain a similarity to the original logo and the values of the brand. Also, the design is required to be young and appeal to the studio's target audience.

Studio Naim Haifa is located in a special and ancient building that is completely covered in colorful and happy graffiti, on which I based the creation of the design language. The illustrations that are drawn freely with brushes reminiscent of graffiti, which are based on a combination between a shape line and a stain, the design I created is young, fun and inviting.

The logo has been redrawn in a free line and gives it a sense of character and personality.